B2B DATA

B2B DATA

Data is the main element for marketing and sales to be active in the market today. The complete entertainment of sales and marketing campaigns depends crucially on the quality of data. Many B2B sales business experts and marketers still suggest the usage of a B2B Database for the enhancement of leads and sales.

What is B2B Data?

A B2B database is a collection of contact information of your business prospects. A right B2B Database is an important tool for any business that wants to achieve the best customer engagement for getting a good number of sales. B2B Database focuses on the demographical data of the target customer. The demographic report provides all the required quality and quantity of data for a prospective organization.

What are the 6 types of B2B Data?

There are mainly 6 types of B2B data used to build sales and marketing campaigns are– technographic data, firmographics data, intent data, engagement data, account data, and contact data.

Let’s see the specifics of each-

1. Technographic Data

Let’s make it easy to understand, technographic data contain the information with technologies that your target accounts or companies are using such as:

*Google Analytics

*SAP

*Salesforce

*Technology history

*ZoomInfo

*Recently added technologies etc.

2. Firmographic Data

Firmographic data includes all basic information or characteristics of the business and the organization that helps you classify companies that are a good fit for you and your business. As demographics are about the people, firmographics also have the same importance for businesses for their marketing and sales factors.

Firmographic data includes –

*Company size

*Industry

*Employee size

*Office location(s)

*Zip Code

*Website ranking

*Website traffic

*Social media accounts ie numbers of followers etc.

3. Intent Data

Intent data analysis is the objective of the contacts at your target customer. In easy words, intent data helps in understanding where a prospect is in the buyer process and if they are a good lead to convert to sales.

Intent data includes the following:

*Topics or keywords that your target customers.

*Ad clicks.

*Social media involvement.

4. Engagement Data

Engagement data as tracking how your customers think, at what stage are in their buying process, and how customers react to different types of communication used by you while selling the product or services. This is the next step of intent data as it records how to engage your target customers whether your marketing and sales efforts are right that affect the customer to buy your product.

 Engagement data consist of :

*Previous sales

*Account activity levels

*Existing connections with the customers, etc.

5. Account Data

Account data includes the companies and customers that you are planning to target, consist of high-value customers, your best ideal customers, etc. Most importantly, account data includes all information that can help you classify the companies on your list and see if they are ready to buy your product/service.

Account data include:

*Company name

*Employee size

*Website traffic

*Recent hiring

*Company’s social media accounts

*Paid ads, keywords, etc.

6. Contact Data

This data is important for any company working in B2B – contact data in the actual information that allows you to contact the people behind the accounts on your list. 

Contact data includes:

*Contact name

*Job title

*Email address

*LinkedIn account

*Other social media accounts

*Direct dials.

What are the key B2B data points?

There are important 6 key B2B data points by which data you can get the genuine Leads. These are the data points that all SaaS sales and marketing teams should be collecting as standard.

*First name.

*Last name.

*job title.

*Company name.

*Business telephone number.

*Business email address.

Without these data points, the process of B2B lead generation becomes a lot more challenging, hence you should understand the importance of Key B2B data point for your business.

What can you do with B2B data?

The B2B data is very essential for sales and marketing, even for getting a good quality of leads and genuine customers.

Here are some factors for you can use B2B data for the betterment of your business-

*Expands your market reach overnight.

*Helps you to reach your target prospects.

*Gives access to customized contact.

*Strengthens your customer relationship.

*Supports you in building a brand image.

*Lead generation- help you to reach your ideal customers.

*Demand generation- For B2B marketers, demand generation is used as an umbrella for marketing activities that help you to attract new buyers to your business. 

B2B List’s B2B data: a quick guide

B2B Lists provides real-time, accurate and Tripel verified B2B data you can trust. 

B2B Lists provide :

  • Millions of businesses Data – covering each and everything B2B data from small to mid-market to enterprise. Our data provide complete worldwide coverage.
  • European and USA profiles -The strongest European and USA dataset of all industries.
  • 10 million direct numbers- with coverage across Europe, the United States, and all over the world.
  • 600,000 data points updated daily – B2B Lists data is updated every day to ensure you get the most updated and accurate data.

Why is B2B Lists data beneficial to B2B sales teams and marketing teams?

B2B Lists relevant, acquiescent, and talented B2B data-driven teams to identify new target customers and build the best marketing campaigns. B2B Lists empowers your B2B sales and marketing teams to:

-B2B Lists database enhances your campaign reach by connecting more of your ideal audiences throughout the channel.

-Our Data Build targeted advertising campaigns, boost audience match rates at all your advertising channels.

-With B2B Lists database you can reach and engage with a large number of prospects, and get your emails to reach the right people’s inbox, at the very least and right time.

-B2B Lists provide you a global database of all business profiles and companies according to your needs.

-We Improve our data in your CRM so your B2B data is always updated and accurate.

-B2B Lists Ensure your compliance with the General Data Protection Regulation (GDPR) by using data that conforms to the important legislative demands.

Why choose B2B Lists as a B2B data solution?

B2B Lists is the perfect choice for B2B companies who want to work with high-quality, globally-compliant data. B2B Lists empowers B2B  leads, sales and marketing.

*We help to Expand your pipeline by which you can have the best leads and prospects.

*We give you customer intelligence which helps you optimize sales.

*B2B Lists Improve funnel velocity-We identify the right customers

*B2B Lists helps you Improve sales and resource planning-We help you to focus your teams on high-potential with our best database.

*our database help to Make Plan to get the Best Leads-you can elevate your lead retention by sticking to our best marketing strategies

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