Is it worth buying a mailing list? here is the truth
The first thing you need to know before asking is it worth buying an email list or not is to know about email marketing in 2020.
In 2019 Global email users amounted to 3.9 billion users, by the end of 2021 it is estimated to be 4.1 billion users. It is also estimated that the U.S will spend over 370 million dollars on email marketing, why are they doing so? high return on investment, for every 1 dollar you spend on email marketing, you can expect an average return of 45 dollars.
How much is an Email List worth?
now let’s come back to the question; is it worth buying an email? The short answer to this question is yes. why yes?
There are a number of reasons to buy an email list.
If a well-established company buys a mailing list, the purpose of purchasing a list is not meant to replace the existing customer’s email list built over time. Instead, you can add this to the existing list to expand your company and reach out to new customers in your segment. If a well-established company addresses the people from the purchased list. There is a strong possibility they will opt for your products or services because they are already in the hunt for what your company is offering.
If a company is new, They for sure don’t have a database of their potential customers. Buying a list is a must so that you can use this for brand awareness to let your potential customers know your company does exist and also you get leads from there. You know that people will love it only if they heard about you.
You can either build a list on your own or buy it from others. since it consumes a lot of time and expertise to build a list, no matter what, it is a good choice to take the help of database service providers. Building a list is prudent but it is not so easy as it sounds and you need to grind away to build a list and any mistake in the process can have a deleterious effect on your brand reputation. Instead, the safest course of action would be to go with email list providers for email database.
when approaching the people of the purchased list, you should deliver the right content that will be helpful and at the right time. Before sending have to make a small research on what industry are they in, what might be their budget, how can you help them. The motive of doing this small research is to identify what is their need. since you don’t have the data you would with your inbound list. If you identify what they are looking and you drop a solution in their inbox.
There are various b2b database providers, In today’s competitive world it’s very much difficult to find the best company to buy a database from. However, if you don’t want to try hard, then there is one genuine organization that will help you grow your business. B2B LISTS is the best database provider that delivers B2B email lists.
we not only deliver database instead; give details of the specific target customers and market which in turn increases sales, we also offer custom data which completely helps the companies to reach their target audience instantly. For more information about B2B LISTS contact us now!