17 Email Marketing Tips to increase B2B sales in 2020

Email Marketing Tips and Why Email Marketing is one of the most evolving marketing mediums present in the world. Though it has been there for so many years, we couldn’t identify the opportunities hidden behind it. Thanks to the internet. Now, we can make the most out of it. We all in some or other ways depend on emails. Aren’t we?

Email marketing is the most formal and effective way of sending information to different businesses. Studies have also shown that Email marketing is more powerful in terms of generating sales than social media like Facebook and Twitter. 

B2B mailing list services, for instance, depend entirely on email marketing. They get all quality prospects by sending mails to their target audience. It applies to all types of industries.

Now, the real problem arises when it comes to reaching out to the right customers. As customers and prospects are bombarded with a lot of mails daily, your email should be different from the herd. There is a challenge in building a successful email marketing campaign that will drive your sales.

Let’s explore the 17 Email Marketing Tips to increase B2B sales in 2020.

  • Get to know your audience

This is the very first step towards your email marketing journey. You need to identify your target audience first. Without knowing who to send and what to send, how can you make your email campaign successful? There are various b2b database providers, In today’s competitive world it’s very much difficult to find the best company to buy a database from. However, if you don’t want to try hard, then there is one genuine organization that will help you grow your business. B2B LISTS is the best database provider that delivers B2B email lists.  For more information about B2B LISTS contact us now!

17 Email marketing tips to increase B2B Sales in 2020
  • short and concise emails

People are so busy that they hardly read long emails. We all go through our emails very quickly and would love to read the gist of any important mail. That is why it is very important to send emails that are short and concise. It should communicate a clear message to the subscribers.

  • Personalize your mails

Everybody would be more interested in opening your emails if you call them by their first name. By sending a mail with a personalized subject line, you just enhance the probability of opening your mail higher. By making them feel special, you also leverage the chance of doing business with them.

  • Focus on the subject line

The subject line is the most important part of your email marketing strategy. Catchy and personalized subject line always stands out. Most of the people open emails only if your subject line makes sense to them. So, invest in making your subject line more attractive which leads to a higher CTR (click-through rate).

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  • Have a dedicated landing page for your campaign

It is very important to have a separate landing page for your email marketing campaign. Landing page means when somebody clicks on the link associated with your mail, they will be redirected to the landing page. A targeted page leads to higher traffic and more conversions.

  • Write a Captivating email content

As we know, ‘Content is king’.You must work harder to create quality content to engage your subscribers. The content should be relevant and unique. Use bullet points and proper headings and subheadings to beautify the content. If people are more interested in reading the mail content, it will ultimately boost your campaign performance.

  • Value your list

Once you collect the email ids and contact details, your job is to send emails thoroughly without any miss. If you value your list, your list will bring in more sales leads to grow your business.

  • Choose the right email platform

Choosing the right email platform is another challenge. Here everybody would have their own opinions. One might prefer ‘Mailchimp’ and one would go for ‘Omnisend’ based on their friendliness with the tool. It’s up to you but choose carefully as you will be sending a targeted email to multiple subscribers at one time.

  • Make your email mobile-friendly

You have to review your emails on mobile before you send them out. The emails must be mobile-friendly as most of the users use their cell phones almost all the time.

b2b email marketing strategies
  • Review before sending

Don’t forget to review your emails before sending them on multiple channels or browsers. Create some checklists like, Is the landing page set up for the target audience? Are all links working? Spelling and grammar? Are they personalized? etc.

  • Measure campaign performance

You must keep track of your campaign performance from time to time. Every week you should take a review in detail to see where your campaign is heading. Analyze and plan accordingly to make your campaign successful. 

  • Include a call to action

If you’re running an email marketing campaign and you don’t include a CTA (Call to Action), then you are making a huge mistake. CTA is generally an attached button to your email which, when clicked, directs the user to your website and highlights the services or products you want to sell.

  • Timing matters

Timing is everything. If you send emails to your client according to their time zone, your emails will be responded to within no time. But if you send mails randomly at any time of the day, chances are they may not even read them. So, timing matters.

email marketing tips
  • Repeat successful emails

If your mails are getting responses positively, you can use them again in following up on the people who haven’t opened it. You have prepared a nice pitch. Now, it’s time to use them again and again to your target audience.

  • No extra white space

Take advantage of the white space in emails. You should have a minimum gap between the texts and lines. Don’t add extra white space. You need to keep the paragraphs brief, add bullet points, and short quality content wherever possible, with key points possible.

  • Have a prominent email sign up bar on your website

A prominent email sign up bar on your website helps your customers directly subscribe to your emails. It is user friendly and adds several users in your list.

  • Thanking your Clients with Thank you Email

A thank you note makes a huge difference. It builds the emotional relationships with your customers and they would love to engage with you. It’s also important to thank them once you reach a milestone and include them in your success.

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